If you would like to nominate a VA employee for an I CARE certificate, please complete this form.
VA Core Values describe how VA will accomplish its mission and inform every interaction with our customers. These Core Values are: Integrity, Commitment, Advocacy, Respect, and Excellence — better known as “I CARE.”
Fulfilling President Lincoln’s promise to care for those who have served in our nation’s military and for their families, caregivers, and survivors.
“Our department remains fully committed to fulfilling the sacred obligation that we have to those who serve in uniform.” ~VA Secretary Denis McDonough
No organization can succeed without values to match its mission. Our mission is to care for those “who shall have borne the battle” and for their families, caregivers, and survivors. Our core values focus our minds on our mission of caring and guide our actions toward service to others.
VA Core Values describe how VA will accomplish its mission and inform every interaction with our customers. These Core Values are: Integrity, Commitment, Advocacy, Respect, and Excellence — better known as “I CARE.” VA’s Core Values will continue to serve as the right guide for all our interactions and remind us and others that “I CARE.”
We know many of our employees exemplify these values and deserve recognition. If you would like to nominate a VA employee for an I CARE certificate, please use our nomination form.
VA Core Values, Core Characteristics, and Customer Experience (CX) Principles — I CARE Core Values and Characteristics are codified in our VA regulations at 38 C.F.R. Part 0 and define the standards of ethical conduct and related responsibilities of all VA employees. These regulations include CX Principles — Trust, Ease, Effectiveness, and Emotion — as guiding principles for how all employees deliver services to Veterans, their families, caregivers, and survivors.
VA’s Core Values of Integrity, Commitment, Advocacy, Respect, and Excellence define who we are as VA employees and how we will fulfill our sacred obligation to care for Veterans, their families, caregivers, and survivors. They describe the organization’s culture and serve as the foundation for the way VA employees should interact with Veterans, fellow employees, and others outside the organization. I CARE Core Values and Characteristics are codified in our regulations at 38 C.F.R.Part 0.
These define “what we stand for,” and what VA strives to be as an organization. They embody the qualities of VA employees to support VA’s mission and commitment to Veterans, their families, and beneficiaries. The Characteristics are Trustworthy, Accessible, Quality, Agile, Innovative, and Integrated.
We will provide the best customer experience in delivering care, benefits, and memorial services to Veterans, servicemembers, their families, caregivers, and survivors. The delivery of exceptional customer experience is the responsibility of all our employees and will be guided by our Core Values and Characteristics. Customer experience is the product of interactions between an organization and a customer over the duration of their relationship. VA measures these interactions through Ease, Effectiveness, and Emotion, all of which impact the customer’s overall trust in the organization.
We will use customer experience data and insights in strategy development and decision-making to ensure that the voices of Veterans, Service members, their families, caregivers, and survivors inform how VA delivers care, benefits, and memorial services.
