Veterans Experience Office

Vision

To leverage customer experience (CX) data, tools, technology, and engagement to enable the Department of Veterans Affairs (VA) to be the leading customer experience organization in government, so service members, Veterans, their families, caregivers, and survivors choose VA.

Mission

The Veterans Experience Office (VEO) supports VA as the Secretary’s CX insight engine and shared service to partner with, support, and enable VA administrations and staff offices to provide the highest quality customer experience in the delivery of care, benefits, and memorial services to service members, Veterans, their families, caregivers, and survivors.

Additional Resources

Seal of the US Department of Veterans Affairs

Vacant

Chief Veterans Experience Officer

Barbara Morton

Deputy Chief Veterans Experience Officer

Jason Thomas

Jason Thomas

Chief of Staff

Office Contact Information

Our Directorates

Denise Kitts

Denise Kitts

Executive Director, Enterprise Measurement and Design (EMD)

Enterprise Measurement and Design captures and analyzes the voices of Veterans, their families, caregivers, and survivors.

Seal of the US Department of Veterans Affairs

Katie Cravens

Executive Director, Multi-Channel Technology (MCT)

Multi-Channel Technology delivers easy and effective Veteran experiences through all communications channels.

Jennifer Purdy

Jennifer Purdy

Executive Director, CX Tools and Implementation (CX T&I)

Tools and Implementation builds and delivers Veteran experience tools and products for VA.

Jim Wartski

Jim Wartski

Executive Director, Veterans, Family, and Community Engagement (VFCE)

Veterans, Family, and Community Engagement supports Veterans, families, caregivers, and survivors through VA 1-on-1: Veteran Assistance Expo events.